Monday 21st May 2018
Daisy & Ollie had stars in their eyes as they attended Cartoonito Club Launch
On Sunday 14TH May, the CHF Entertainment team and our much loved characters, Daisy & Ollie travelled down to London to take part in a very exciting event hosted by preschool TV channel Cartoonito.
Cartoonito fans big and small were given a once-in-a-lifetime opportunity to visit the world’s first living colouring book experience in London, which turned a gallery in the creative district of Soho into a living piece of brightly coloured art.
The immersive pop up was crafted by the preschool TV channel Cartoonito to celebrate the launch of its online creativity hub, the “Cartoonito Club”, and brought a black and white ‘drawing room’ to life in three dimensions, with everything within it a blank canvas ready to be filled with splashes of colour.
Throughout the day kids were given unprecedented permission to unleash their creativity and run wild with colouring pens to fill the space, which offered a total combined colouring in area of over 40 square meters!
Visiting families took part and added bright vibrant colour to the giant line-drawn style 3D furniture and the cartoon patterned wallpaper, which featured our much-loved preschool brand, Daisy & Ollie!
Our Daisy and Ollie costume characters were also in attendance and were joined by many famous faces and their children.
Star of ITVBe’s The Mummy Diaries Billie Faiers took part with her daughter Nelly, along with Danielle Lloyd, Tamara Ecclestone, Imogen Thomas, Vanessa Feltz, Shappi Khorsandi, Russell Kane and Claire Sweeney who brought their sons, daughters and grandchildren to enjoy the colouring book experience and the ‘creativity corner’ full of fun activities such as face painting and mask making.
It was fantastic to see so many high profile influencers interacting with Daisy & Ollie and sharing the brand across their social media channels. It was also great to see so many children recognising the brand instantly on the cartoon patterned wallpaper and wearing the branded Daisy & Ollie aprons which we provided in the goodie bags.
The Cartoonito Club Launch was such a lovely event to warm us up for the rest of the year. Daisy & Ollie is such a relatable brand and it was great to see its awareness and popularity grow so quickly within a year of launch.