CHF Media Group joins forces with Carterbench

CHF Media Group has joined forces with leading toy designers, Carterbench Product Development, in a joint venture that will oversee all aspects of licensing for its new British animation series, Pip! which is designed for a pre-school audience.

Pip! is the perfect puppy playmate and his adventures conjure up a special time and place for children through stories of summer adventures by the sea with a cast of fun characters.

The new company, CHF/Carterbench Licensing will bring together the talents of both organisations and allow the creative team at Carterbench to work closely with the creators of Pip! giving input and advice to ensure every aspect of the programme can be made successfully into toys.

Simon Hall, managing director and head of production comments: “We are delighted to form this partnership with Carterbench. They have an excellent heritage working with many of the world’s leading toy companies and their expertise will be invaluable in developing Pip!”

Rob Kay, managing director of Carterbench said:”We look forward to joining the team at CHF Entertainment who have such a rich and well respected heritage. Pip! has great appeal and I am happy to say that we have already had some initial discussions with a number of toy licensing companies and the series has been very well received, in particular the seaside location.”

Hall added: “Children must first engage with the stories and parents have to love the look of your brand if they are to buy merchandise, so it’s vital to understand what appeals to them.

Working so closely together with Carterbench from the outset of the project allows us to make sure that there is a seamless transition between animation and product.”

CHF Entertainment includes the multi-award winning team that created global TV hits Danger Mouse and Wind in the Willows for the small screen in 1980s, and seven-time Emmy award-winning show, Jakers!   Pip! will be their newest creation, a fun exciting yet heart-warming story centred around a colourful and enchanting seaside setting that will appeal to children aged two and onwards.

The series is currently in production under the creative leadership of multi award-winners Jean Flynn and Ben Turner, and features Sir David Jason as the voice of Pip’s caring uncle, Skipper.  It is scheduled to air in the UK next year.

CHF Entertainment is inviting children to join them on a magical journey of discovery to the picturesque coastal town of Salty Cove, where Pip! and his best friend Alba, will welcome weird and wonderful visitors from all over the world for some never-to-forget adventures. Pip!’s fantastic world of crazy Mouse Pirates and not-so-tough Puffins has incredible appeal,  mixing all the right ingredients for fun and excitement in every episode.

Hall continued: “Pip! has so many aspects to it that children will enjoy.  The storylines are exciting and have a familiar family feel.  Pip! himself is a character that boys and girls can relate to.  The next 12 months will be an absolutely manic time and it’s our intention that as the series goes live, children will be able to take Pip! and his friends into their hearts in myriad ways.”

A range of merchandising opportunities is planned for Pip! to turn it into a long term international brand  including a Master Toy License,  publishing,  games, internet, mobile content, music and an education programme, to name a few, all of which will be leveraged from the global television platform.

Recent research by iGen-Insight who interviewed parents of under fives has found that 93 per cent said their child owned products relating to a TV programme. Parents also reported that 73 per cent of under fives copy or imitate the characters they see on screen and over half of parents said their child tried to interact or talk to them.

The original idea for Pip! came from the imagination of photographer, Charlie Ward, who was inspired to write the stories after enjoying numerous summer holidays, both as a child and later as a parent, in the quintessential coastal town of Salcombe in Devon, UK.

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